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Advertising laws --- Advertising laws. --- Great Britain --- Advertising --- Law --- Serials --- Great Britain.
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Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the efficiency of the German Advertising Standards Authority the examination of the German constitutional law reveals in which regards gender-discriminating advertising violates constitutional rights and to what extent a legal prohibition of such advertising would be justified. Following a subsumption under European law the author analyses if the German UWG (Act Against Unfair Competition) is a possible instrument of regulation to ensure protection against gender discriminating advertising. The author substantiates that the UWG is to be interpreted value-related and assigns the constitutional assessments to the unfair competition law. The thesis concludes with a suggestion for a norm that contains the prohibition of gender-discriminating advertising to be implemented in the UWG.
Advertising laws --- Allgemeine Grundlagen des Rechts --- Rechtsmethodik --- Methodenlehre
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Data protection --- Children's rights --- Advertising laws --- Law and legislation
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Social media --- Advertising laws --- Marketing --- Internet marketing --- Law and legislation
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Art patronage --- Advertising laws --- Mécénat --- Publicité --- Droit --- Mécénat --- Publicité
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Advertising laws --- Advertising --- Campaign funds --- Government policy --- Law and legislation --- United States. --- Rules and practice.
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Social Sciences --- Regional and International Studies --- Advertising laws --- Marketing --- Law and legislation
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Advertising --- Marketing --- Advertising laws --- Consumer behavior --- Internet advertising --- Consumer protection --- Psychological aspects. --- Self-regulation
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Adoption --- Advertising laws --- Marketing --- Law and legislation --- States. --- U.S. states. --- United States.
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